Top 5 Photo and Video Apps Performance in Nigeria Q4 2024

In the fourth quarter of 2024, the top photo and video applications on a unified platform in Nigeria demonstrated notable trends in weekly downloads, revenue, and active users. Here’s a closer look at their performance:

CapCut - Video Editor from Bytedance Pte. Ltd saw a steady rise in weekly revenue, starting at around $10.8K and peaking at approximately $18K by the end of December. Downloads initially hovered around 134K but surged to over 202K in the final week. Active users also increased from 4.1M to over 5M, reflecting growing engagement.

Instagram experienced fluctuations in revenue, reaching a high of about $13.7K. Downloads began at 199K, with a peak in early November at 243K, before stabilizing around 189K. Active users remained fairly consistent, averaging around 11.3M throughout the quarter.

YouTube maintained a steady revenue stream, typically around $2K weekly. Downloads showed a gradual increase from 43K to about 52K. Active users were consistently high, starting at 73M and ending the quarter at approximately 73.5M.

Snapchat showed a significant increase in revenue, starting at $5.4K and reaching over $10.7K by year-end. Downloads saw a notable jump from 123K to over 221K, while active users grew from 11M to approximately 12.3M, indicating strong user retention and engagement.

VLC media player had no revenue data but showed stable download rates, averaging around 40K, with a peak of 56K mid-December. Active users fluctuated slightly, ending the quarter around 3.1M.

These trends, sourced from Sensor Tower, highlight the dynamic nature of the photo and video app market in Nigeria. For more detailed insights, visit Sensor Tower's platform.